Marketing Coordinator

Description:

The Social Media & Marketing Coordinator will work as an integral part of our team. This individual will be responsible for all of Miller Family Companies’ social media profiles, content planning, creation and implementation, helping to plan and execute marketing and promotional campaigns, events and various other tasks. This role will be the sole in-house marekting employee but will work closely with the freelance graphic and web designer and will report to the Sales & Marketing Manager. As we are a small company, additional roles, duties and responsibilities may be assigned based on experience, skill and talent.

The right candidate will have basic knowledge of social media management at both a personal and professional level, marketing, content planning and creation, design basics with some knowledge of the Adobe software and some previous or relevant experience in these industries, have a go-getter, positive attitude and be willing to learn and try new things.

We are excited and willing to train the right person for the job. This position is somewhat flexible and may be adjusted to fit the right candidate’s skills and goals.

Main Duties:

Manage social media marketing strategies, content creation, campaigns, online branding & presence, posts, videos, engagement and more – essentially all things social media related - for Facebook, Instagram, Pinterest, LinkedIn, Houzz, YouTube, TikTok and Google. Other potential platforms you may explore could include Twitter and others.
Assist with inbound and content marketing techniques, strategies and projects such as creating, posting & managing blogs, infographics, video series and other items to ultimately boost SEO, online engagement and following.
Work closesly and communicate frequently with the remote freelance graphic & web designer to ensure that marketing projects, campaigns, and materials are successfuly executed and stay current.
Analyze and report on all social media platforms to the freelancer for monthly SEO & Marketing Reports.
Respond to social media messages and the website chat feature.
Stay up-to-date with not only graphic design, marketing & social media trends but also with housing, new-home building and interior design trends.
Pick up marketing materials from vendors, run errands and potentially visit the Miller Family Homes communities for photo opportunities on a frequent basis.
Assist with Pathway to Homeownership customer touchpoint pieces.
Assist with production and technical work including but not limited to putting together Homeowners Manual binders (trimming, folding, etc), printing marketing materials, folding brochures, and more.
Assist with updating both digital and print sales and marketing materials including the website, brochures, flyers, etc.
Assist with event planning for both the company and our customers.
Be an active member of the team and assist with various other tasks and duties as needed.
Actively participate in company meetings and events.
Potential to work some weekends during the Parade of Homes (3 weekends in April & 3 weekends in October).
Take on and manage new responsibilities and tasks as assigned.
Assist with in-office work, projects and tasks as requested including but not limited to: filing, scanning documents from binders, answering phones, running errands, etc.
This Role May Assist with the Following:

Promotions & Incentives: Help execute all plans across print and digital platforms. Tasks might include developing social media content and designing marketing collateral to market incentives.
Campaign Creation & Implementation: Giving Tuesday, Great Cycle Challenge, Email, Newsletter, Customer Referral, Customer Reviews.
Events: Parade of Homes, WABA Show, Holiday Party, Community Networking
Administrative Assistance: Running errands, sales team support.
Photography & Videography: Opportunities to learn and develop photography and videography skills. Projects may include taking photos or short videos of house options, homeowners, new customers, sales team members and more.
Motion Graphics: Creating short graphics-based videos for use on social media and the website. Potential to create longer videos and presentations as needed for use in the Welcome Centers and model homes.
Tracking & Monitoring Schedule for Photography: Available Homes, Premier, Drone, Matterports of Floor Plans.
Blogs: Trendy stuff, new homebuyer resources, homeowner tips, décor, pathway to homeownership, relevant topics.
Content Creation & Management: National Days, Holidays, Events, Campaigns, incentives, communities, new home specialists, inventory, lifestyle.
Pathway to Homeownership (PTH): Help track customers in their pathways, ensure homeownership gifts are ready for customer touchpoint goals.
Assist Closing Coordinator with PTH gifts (see above), homeowner’s manuals, coordinating with the new home specialists.
Design: Design work may include and not be limited to: social media graphics, print materials, website graphics, blog graphics, billboard designs, signs and directionals, other print and digital materials.
Copywriting: Learn about SEO, blogging, social media post descriptions, website content and copywriting.
Monitor Sales Inquiries: Help design and edit conversation points with leads, then funnel lead to the correct individual on website, social media sites and email.
Answer and direct phone calls to the appropriate individuals.
Assist with managing the CRM and entering leads into the CRM.
Engage with customers on social media, grow following, increase engagement rates: Facebook, Instagram, Pinterest, LinkedIn, Houzz, TikTok and other platforms as needed or added.
Special Projects & Campaigns: Assist with reviews, testimonials, market research, SEO projects.
Assisting with and tracking community start-ups & close-outs.
Weekly Ordering Lists: Assisting with compiling ordering lists, purchasing, coding and sending receipts to the controller.
Processes Lists: Help with writing and finalizing some processes and checklists for internal use.
Events (Scheduling and Attending): WABA, Chamber, others TBD.
Shadowing Opportunities: Shadow individuals in the business to learn more about our company and industry or shadow our photographer to learn more about shooting homes.
Industry research: Research to learn more about competitors, the housing industry, various types of homebuyers, interest rates and more.
Vendors/Contractors: Sit in on meetings with our vendors to learn more about developing relationships.