Marketing Automation Manager

Description:

The Marketing Automation Manager will be responsible for email and text message design, technical implementation and analysis of solutions using the current university marketing automation platform and products (i.e., Marketing Cloud). The incumbent will develop strategic approaches and manage the day-to-day activities of running and adapting automated marketing campaigns.

Job Responsibilities:

Develop and execute email and text campaigns: 60%

• Develop and execute the set up of email and text campaigns using Marketing Cloud
• Create and manage the technical set up of customer journeys to engage with our audience at different stages of the enrollment process
• Design and develop email templates that align with our brand standards and enrollment goals
• Monitor campaign performance and make data-driven decisions to optimize future campaigns

Collaborate with cross-functional teams: 20%

• Work closely with internal teams to ensure campaigns are aligned with our overall outreach strategy
• Communicate effectively with stakeholders to ensure alignment on priorities and progress

Manage data and audience segmentation: 15%

• Manage data and audience segmentation in Salesforce to ensure campaigns are targeted and relevant
• Configure technical set up to allow for the use of data to inform personalized content and messaging for different segments of our audience
• Ensure data privacy and compliance with relevant regulations (e.g. CAN-SPAM, GDPR)