Description:
We are looking for a skilled and motivated Marketing Associate to join our client's impressive team. In this role you will be responsible for the strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of their Publications Division. You will be responsible for project work across the wider Journals Marketing team, and will work within a team environment to collectively achieve the goal of expanding the overall market influence of our client's Journals and Products.
Responsibilities:
- Manage the day-to-day activities involved in implementing integrated marketing campaigns - to include content marketing, social media, email, SEO, events, direct mail, and media buys - for a portfolio of 9 journals.
- Determine relevant strategies and marketing tactics needed to support goals and objectives.
- Collect, analyze and interpret data to inform future decisions, with the ultimate goal of growing audience usage, submissions and citations, year over year.
- Work with colleagues and represents the marketing team on cross-departmental projects including: webinars; broad subject campaigns; events & exhibits related to journals within their portfolio; DEIR Cover Art Working Group.
- Liaise with and develop relationships with editorial colleagues - Managing Editors and Editors in Chief -communicating goals, initiatives, and results of marketing campaigns and building trust as the marketing expert for the journals.
Qualifications:
- Experience level: Experienced
- University degree (relevant field) or equivalent experience
- 5+ years of related experience. Experience in STM marketing as well as international marketing experience strongly preferred.
- Evidence-based marketing; understanding of STM journals marketing; marketing analysis; strategic marketing planning; email marketing.
- Skills:
- Marketing
- Digital Marketing