Marketing Associate

Description:

PRIMARY RESPONSIBILITIES & DUTIES:

• Recommend, develop, and storyboard marketing campaigns following established brand guidelines.

• Coordinate with licensees, agents, and external international marketing agencies and review licensee marketing content for accuracy including across multiple languages.

• Collaborate with internal museum stakeholders including, Marketing, Audience Development, Merchandising, and Rights & Permissions on marketing content, strategy and deployment.

• Propose, prepare, and monitor social media content to grow following and engagement.

• Coordinate licensing events with internal and external stakeholders. Prepare documentation and guidelines for events.

• Produce marketing photography and short-form video based on developed content briefs.

• Develop, implement and coordinate onsite photoshoots with Licensees.

• Coordinate complex schedules with both internal and external stakeholders on use of gallery space, contracts, and photo releases.

• Update marketing copy across platforms and develop a reference archive of historical marketing campaigns.

• Research, analysis, and develop marketing case studies for internal stakeholders.

• Attend occasional weekend and/or evening events or photoshoots as needed.

• Assist in other duties as assigned.

REQUIREMENTS & QUALIFICATIONS:

• B.A. or relevant experience required. Communications, art history, marketing, or liberal arts background preferred.

• 2 years’ general marketing experience

• 2 years’ experience in media and press relations

• Excellent verbal and written communication skills

• Collaborative in nature, a pro-active highly motivated self-starter.

• Demonstrates a relentless tenacity to deliver.

• Detail-oriented, with excellent initiative, execution & follow-through.

• Ability to cope well with multiple and changing priorities.

• MS Office (Excel, Word, PPT); Adobe Photoshop; Final Cut or another video editing software