Description:
The Marketing and Design Lead works directly with the owner and other lead staff to perform coordinated marketing efforts throughout the year, as well as arrange the physical design of displays and merchandise in-store. The Marketing and Design Lead will work on site, developing a comprehensive annual marketing calendar, planning and executing promotions and events, maintaining social media accounts including posting on a daily basis, writing and sending weekly newsletter to customers, designing printed marketing materials, and executing programing both internal and with our external partners throughout the year. The person in this position will work directly with the general public, Samizdat staff, as well as other small business, non-profit, and government partners. Some point-of-sale operations, customer service, and light kitchen duties such as preparing drinks will be required.
Essential Duties and Functions
- Leads the development of an annual marketing strategic plan under the supervision of the Owner.
- Works with the Owner and other Leads to execute an annual marketing calendar.
- Manages and executes frequent promotions throughout the year.
- Communicates with Operations Lead to coordinate marketing promotions and social media posts with website updates.
- Develops a weekly email newsletter template, writes and sends email communications to customers and solicits input from other staff.
- Writes press releases and communicates with local and regional reporters.
- Works with Operations Lead to plan marketing for upcoming inventory, events, and signed first edition releases.
- Works with community partners to plan and market external events such as book signings, festivals, and other outreach opportunities.
- Leads in communicating events to the public.
- Communicates effectively with staff and external partners and manages workflow with multiple ongoing projects.
- Secures permits for exterior marketing opportunities (such as overpass banner permits, permits for signage at events).
- Secures advertising in local and regional publications.
- Works within an established budget for print and online advertising.
- Attends local and regional strategy meetings to coordinate our marketing efforts with local and regional events and seasonal activities.
- Is available during weekdays and during weekend events when needed.
- Maintains a professional relationship with customers, staff, and community partners.
Desired Qualifications
- Experience working in customer-facing organizations.
- Bachelor’s Degree in communications, design, or related studies, or equivalent in field experience.
- Background check clearance
- Referrals and examples of work experience.
- Graphic design experience. This is NOT a graphic design only position.
- Ability to work with internal and external artists and graphic designers, including conveying brand ideals and protecting company and contractor intellectual property.
- Strong organizational and problem-solving skills.
- Ability to work independently as well as within a team.
- Good communication skills: written, verbal, and visual.
- Experience in designing graphics and managing marketing campaigns.
- Experience with point-of-sale systems and handling sales transactions.
- Experience in event planning and community collaborations.
- Good teamwork skills.
- Computer skills
- Working knowledge of the Google Office Suite.
- Working knowledge of Canva Pro.
- Ability to complete projects within budget and on time.
- Comfortable working with a certain degree of autonomy.
- New Mexico State Driver’s license.