Marketing And Creative Services

Description:

Needs/Challenges

We are eager to work with a group or individual that will guide us and lead the development of new trail signage and wayfinding. There are currently eight informational kiosks, or wooden structures displaying printed information at trailheads, along the trail from Scarborough to Kennebunk. The kiosks were last updated in 2019. The kiosks provide information (such as maps, trail rules, events, and information about the ETA, etc) in a non-standardized fashion. In addition, along the route of the Eastern Trail, other signage (mile markers, trail rules, etc) may also require some initial updating as budget allows.

Currently, the Eastern Trail does not have defined brand guidelines regarding its logo, typography, or color palette or consistency regarding its overarching message. While we do not expect the selected firm or individual to develop these products, navigating their absence is an anticipated project challenge. It is our hope that this project may inform the creation of a future brand kit.

At its core this project is about developing and designing new standardized messaging and a coordinated set of elements that can be used (and reproduced as the trail grows) for trail kiosks and other signage along the trail. We think that will include the following and look forward to developing a prioritized work scope in coordination with the selected firm/individual. Identified needs include:

• Development of a stock set of messages to be displayed at each informational kiosk.
• Development of a stock set of design elements and products (i.e., maps, QR codes, etc) to be displayed at each informational kiosk with a variation for kiosks located at “gaps” in the trail.
• Recommendations for the printing of these messages and designed elements (i.e., large format printing versus in smaller pieces) at each informational kiosk.
• Development of reproduction guidelines for future kiosks so that messaging and design elements can be easily reproduced as the trail expands in the next five years.
• Recommendations for and design of signage along the path of the trail (such as route signs, mile markers, trail rules) that follows from the design and messaging of the kiosks.