Marketing Analyst

Description:

This role will report to our Stevens Point, WI office.

What You’ll Do

• Utilize data visualization software to create reports which interpret customer feedback to be used by senior leadership to improve our customers’ experience company wide.

• Provide detailed analysis and participate in the development of corporate marketing strategy.

• Design and execute surveys and other research methods used to evaluate customer satisfaction levels and identify experiential strengths and weaknesses

• Design and build customer facing transactional and relationship questionnaires

• Collect and analyze customer data used in the development of marketing and sales programs.

• Serve as the customer advocate across business areas, collaborating with other product and business stakeholders as necessary

What it Takes

• Bachelor’s Degree or equivalent work experience

• 2 years of related work experience

• Excellent analytical skills to include working knowledge of complex statistical analysis, spreadsheets and database applications is essential

• Strong understanding of survey methodology is essential

• Strong understanding of qualitative and qualitative primary research methodologies is desired

• Working knowledge of Qualtrics CoreXM and DiscoverXM platforms is desired

• Excellent communication skills, both verbal and written, presenting complex data to large groups and senior leadership

• Ability to work independently as well as a part of a tightly integrated team