Description:
Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the primary responsibility includes owning and uncovering consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/forecasting, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
WHAT YOU WILL DO:
New Product Launches:
- Work harmoniously with cross-functional teams to develop collaborative strategies and foster a high performing team culture
- Manage projects on time and proactively identify issues and work across cross - functional team to resolve
- Drive US go to market activation across multiple launches- shopper, social, media, e-com, etc.
- Collaborate with Creative to create launch materials including merchandising and POS displays
- Participate in selling project to management
Strategy & Planning:
- Drive the research, analysis, category trends and insights to develop long term strategy
- Oversee and guide plans development and create vision for businesses
Business Management:
- Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
- Conduct competitive analysis and market research
- Analyze data from Nielsen to understand and interpret State-of-the-Business analysis
Financial P&L and Forecasting:
- Pulling and analyzing sell-thru data
- Perform Forecasting and consumption, shipment & inventory analysis
- Ensure forecast reflects promotional grid
- Participate in cross functional discussions regarding forecasts
Promotions/Advertising / Media:
- Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
WHAT WE ARE LOOKING FOR:
Education/Experience:
- BA degree required
- 5-8 years of Industry related experience
- Marketing related experience is highly desired, but not required. Consumer package goods or beauty industry experience is also highly desired
- Experience in Operational Marketing
Skills:
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Project Management Skills
- Rigorous quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude