Market Development Representative

Description:

As a Market Development Representative (MDR) - Sales at RBP Consulting INC, your primary responsibility is to generate and qualify leads through proactive outbound prospecting. You will play a crucial role in the sales process, identifying and connecting with potential clients, nurturing relationships, and passing qualified leads to the sales team. Your success will be measured by your ability to create a healthy pipeline of prospects and contribute to the company's revenue growth.

ABOUT RBP CONSULTING
We operate internationally throughout the United States and Canada. Our mission is to make work more rewarding through engineering better customer experiences.
We are a highly regarded consulting agency with deep roots in the roofing industry and experiencing strong growth in other construction verticals. We achieve our mission by hiring, leading, and managing accountability around our Core Values:
Thoughts into Reality, Reward on Merit, Unimpeachable Character, Trust is Earned, and Hard, boring work is our Advantage.

PERFORMANCE OBJECTIVES
● Lead Generation: Active Research–identifying potential clients through various channels, including online research, social media, industry events, and referrals.
● Outbound Prospecting: Conduct outbound prospecting activities such as cold calls, emails, and outreach through social platforms to initiate contact with potential clients.

● Lead Qualification: Qualify leads by assessing their needs, budget, timelines, and decision-making authority to ensure alignment with the company's ideal client profile.

● Client Outreach: Initiate and maintain contact with leads, providing information about the company's services value proposition and arranging follow-up calls or meetings.

● Sales Development: Collaborate with the sales team to facilitate the transition of qualified leads to sales opportunities, ensuring a smooth handover.

● Sales Tools and Technology: Utilize CRM systems, marketing automation tools, and other sales technology to track and manage leads and prospects.

● Lead Nurturing: Engage with leads through regular follow-ups, nurturing relationships, and providing relevant information.

● Market Research: Stay informed about industry trends, competitors, and market opportunities to identify potential leads and market insights.

● Feedback and Improvement: Gather feedback from prospects to identify areas for improvement in lead generation and outreach strategies.

CAPABILITIES / KEY COMPETENCIES

● Bachelor's degree in Business, Sales, ● Self-motivated and
Marketing, or related field (preferred). results-oriented with a proactive

● Prior experience in lead generation, approach to lead generation. inside sales, or related roles. ● Team Organization Skills and

● Industry-specific certifications or Team Player training (a plus). ● SMB and Roofing Industry

● Excellent communication and Knowledge interpersonal skills. ● Ability to work independently

● Strong Research Abilities and as part of a team.
● Sales Acumen ● Customer-Centric Mindset
● Familiarity with CRM systems, ● Analytical Skills marketing automation tools, and sales ● Time Management and technology. Organization Skills

EDUCATION & EXPERIENCE
● Bachelor's degree in Business, Sales, Marketing, or related field (preferred).
● Prior experience in lead generation, inside sales, or related roles.
● Industry-specific certifications or training (a plus).
● Excellent communication and interpersonal skills.
● Self-motivated and results-oriented with a proactive approach to lead generation.
● Ability to work independently and as part of a team.
● Familiarity with CRM systems, marketing automation tools, and sales technology.
● Education and Experience: