Market Development Manager

Description:

Summary: The Market Development Manager (MDM) is responsible for executing the strategic market development and operational plan as directed by the Regional Sales Director and Director of Marketing. The MDM will closely collaborate with the Regional Sales Directors (RSDs) and Territory Managers (TMs) to launch our novel product. The role of the MDM is to be the regional expert and leader building physician champions, selling economic value using our value presentation, customized economic value calculator, gaining VAC approval in targeted accounts. Successful performance will be measured by account opening rate, achievement of sales quota, as well as other key objective metrics. Success will be realized through developing and maintaining a comprehensive business plan to open new accounts or new departments. The MDM must be seen as a credible, persuasive, ethical, and a trusted advisor with the best interests of the accounts and patients in mind.

Essential Duties and Responsibilities:

• Develop and execute on regional market development business plans in a quarterly quota-based system by implementing market development strategies in targeted accounts.
• Gain access and develop the right physician champions in the targeted accounts leveraging corporate resources (e.g. value presentation, economic calculator, advisory boards, and senior executives).
• Make key presentations to gain the support of key stakeholders in targeted accounts, including physician leaders/influencers, VP/Executive Service Line Directors, VP/Directors of Supply Chain Management, and C-Suite staff.
• Develop KOL advocates to educate and influence key stakeholders outside of their own accounts regionally and even nationally.
• Support Corporate Accounts contract discussions with hospital and IDN leadership as required to gain account access, ensuring Cardiva meets or exceeds both ASP and revenue growth goals.
• Collaborate with the field team to coordinate account activities so the company acts as one integrated team.
• Accountable for compliance with Company policy and procedures, the Quality System and other regulatory requirements.
• Maintains company standards involving ethical and moral character, and always represents the company with the highest professional standards.

Experience/Education Requirements:

• BA/BS or equivalent experience preferred
• A minimum of 8+ years of related experience in medical sales, market development, HealthCare Economics & Outcomes Research (HCEOR) is preferred.
• MBA or MHA preferred