Market Analytics And Consumer Insights Manager

Description:

At Bon Secours Mercy Health, we are dedicated to continually improving health care quality, safety and cost effectiveness. Our hospitals, care sites and clinicians are recognized for clinical and operational excellence.

Bon Secours Mercy Health understands the many complexities of life and healthcare, which is why our team strives to create a better, easier experience for all.

At Bon Secours Mercy Health our commitment to diversity and inclusion helps us better connect to patients, communities, partners, associates and ourselves, so we can fulfill our Mission.

We are seeking a charismatic and skilled Market Analytics and Consumer Insights Manager who shares a passion for excellence in driving results.

As a Market Analytics and Consumer Insights Manager you will be responsible for providing project and strategic analytical support for market and competitive trends. The primary focus is to support Strategy and Marketing efforts through the completion and interpretation of reports, studies, dashboards, and ad-hoc analyses.

Apply today to learn more about joining our team!

Essential Job Functions

• Leverages multiple qualitative and quantitative data sources (e.g., demographics, behavioral, internal data, surveys, and third-party data) to build reports and ad-hoc analyses.
• Uses customer segmentation techniques to guide Marketing in the implementation of targeted consumer matching strategies.
• Compile, validate and analyze data to identify key trends, variances, and opportunities for growth.
• Utilizes primary and secondary research and summarizes data to inform recommendations in a way that supports leaders and accelerates decision-making.
• Generates and disseminates standardized and ad-hoc reports for key decision-makers.
• Works to ensure standard definitions, evaluative criteria, etc. are applied to analyses (e.g., market share, service lines, consumer brand studies, competitive overviews, etc.).
• Analyzes Marketing campaign results to quantify potential return on investment (ROI), validate propensity modeling, and provide consumer segmentation refinement.
• Critical thinking to evaluate market data and create clear and informative reports.