Description:
As an SEM Manager you will manage paid search campaigns for one of Merkle's long-standing clients. You'll work under the direction of the Paid Search Director and with a variety of team members. You will be the go-to resource for our clients, lead the daily strategic management of complex SEM campaigns, manage the account team, and act as the central hub of collaboration across different departments/resources all the while satisfying client goals. We're looking for intelligent people who can represent Merkle, develop the strategy behind category defining SEM programs, ensure service delivery to our clients, and participate in a manner that ensures a trusting and lasting relationship.
Responsibilities
Search Campaign Management:
- Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
- Be the main contact for your client, internal departments, and third-party providers
- Lead collaboration and facilitate discussions, planning, and project management
- Contribute to the development of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis
- Analyze results and develop applicable insights
Analysis, Thought Leadership & Communication:
- Use analytical reasoning and data analysis to manage campaigns. Communicate findings to your client
- Develop and deliver client-facing materials, such as presentations, Point of Views, business cases, and performance reports
- Work with client teams to identify and understand needs, campaign performance goals, and opportunities to grow the relationship
Teamwork & Project Management:
- Mentor SEM Specialists supporting your accounts, communicate task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core areas or responsibilities
- Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
Qualifications
Search Engine Marketing (SEM) and Business Experience:
- 3+ years of Search Engine Marketing (SEM) experience, agency experience is a plus
- Experience managing SEM campaigns in Google Ads & Microsoft Ads
- Experience outside of SEM - we often work with Google Ads Display, YouTube, Twitter, Facebook, Amazon DSP, etc.
- SA360 experience and/or certification