Description:
Key responsibilities for this position include but are not limited to:
- Develop channel strategies, and lead channel business analysis to identify major business-building initiatives and key channel messages.
- Channel Selling Solutions Collaboration: Support development of BTB selling messages and campaigns to the channel and customers aimed at providing a unified voice and direction to help accomplish Supermarket Sales Drivers. Assist Sales Force in planning and preparing for key customer negotiations and the handling of objections of these messages and initiatives.
- Act as a liaison between sales, sales operations (shopper) and marketing for planning as it pertains to merchandising calendar events, new item launches, asset development and media planning
- Lead Integrated Commercial Planning process for core channels of responsibility, delivering annual 4P playbooks and national sales meeting channel plans
- Retail Communication: Manage Supermarket pages of the Retail Playbook, including content updates. Facilitate town hall meetings and operate as the point of contact for the channel account managers.
- Work with the marketing and sales team to create initiatives that drive revenue growth about BTB average.
- Work with Finance and pricing teams to develop and enforce pricing guardrails, price/pack/architecture, and promotional planning and ROI.
- Lead gap closing initiatives for Supermarket, and develop strategies and tactics to achieve annual plan. Qualifications
Key qualifications include, but are not limited to the following:
- Education: Bachelor’s Degree
- Years of experience: 5+ CPG; 3+ years of sales experience strongly preferred
- Able to synthesize data from a variety of sources.
- Ability to collaborate with cross functional team and bring different groups on the table
- Exceptional Excel & PowerPoint skills
- Presentation skills: present data accurately and with credibility
- Sales, trade marketing, shopper marketing experience
- Syndicated Data (Nielsen/IRI) Measures and systems
- Interaction with customers and customer managers.