Description:
As the Manager, GTM Marketing Strategy & Performance reporting to the Director, Marketing Strategy & Performance, you will develop and implement a comprehensive measurement strategy for Client marketing efforts aligned to overall business objectives. Partnering with Global Brand Marketing Strategy team members, you will support development of Go-To-Market strategy, campaign strategies, and brand strategies with measurable objectives and KPIs. You will partner closely with Marketing Analytics on the creation of measurement framework and learning agendas aligned to objectives and collaborate with key stakeholders to optimize marketing strategy based on performance insights. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.
What will I be doing?
The Manager, Marketing Strategy & Performance will be responsible for the following:
- Help develop and implement a comprehensive strategy for Client marketing measurement aligned with overall business objectives, from briefing to execution
- Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives
- Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework
- Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs
- Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy
- Support Director on the exploration of partners and strategies with evolving Media ecosystem
What are we looking for?
We believe success in this role will demonstrate itself through the following attributes and skills:
- Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media
- Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience
- Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
- Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability
- Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
- 6 years of brand/marketing experience with prior campaign management experience
- Experience in building measurement plans based on marketing goals
- Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.)
- In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio)
- Experience with developing and delivering succinct presentations (verbal and written) to senior audiences
- Proficiency in Excel and PowerPoint
- Willing to work a hybrid office schedule in McLean, VA