Description:
As the Manager of Onsite Sponsored Search, you will be responsible for developing and executing effective sponsored search strategies, ensuring optimal visibility for ELC brands on the assigned platform. The ideal candidate will have a strong background in campaign planning, execution, optimization, KPI reporting.
Responsibilities:
- Develop comprehensive onsite sponsored search campaign plans for multiple ELC brands.
- Collaborate with cross-functional teams to align campaign strategies with brand and retailer objectives.
- Ensure that sponsored search assets are adapted appropriately for the retailer's platform.
- Collaborate with creative teams to develop compelling and relevant sponsored search materials.
- Execute sponsored search campaigns on the retailer's platform.
- Monitor campaign performance and implement optimization strategies to maximize visibility and results.
- Generate regular reports on the performance of sponsored search campaigns, providing insights and recommendations for improvement.
- Collaborate with analytics teams to ensure accurate and comprehensive reporting.
- Work closely with the retailer account commercialization team to understand merchandising and promotional calendar priorities.
- Align sponsored search efforts with retailer-specific initiatives to maximize impact.
- In partnership with the Executive Director, Onsite Performance Marketing, manage sponsored search budgets effectively to ensure optimal utilization and adherence to financial targets.
- Provide recommendations for budget adjustments based on campaign performance.
- Stay abreast of industry and retailer-specific trends and best practices in on-site sponsored search.
- Implement innovative and effective strategies to enhance campaign performance.