Manager

Description:

CBS Marketing strives to become the most audience-centric and data-driven entertainment marketing team in the industry, as we seek to create and implement innovative ideas that capture the attention of our audiences. We work in a collaborative culture to elevate the business and emotional value of our IP and brands by fostering deeper relationships that convert fandom into advocacy through unique ideas.

The Manager of Digital & Social Strategy is responsible for the online presence and fan development strategy for alternative & reality IP for CBS Marketing. With experience spanning social and emerging platforms, this person will translate marketing messages into digital opportunities through clear campaign plans and ongoing promotional efforts. Strategists support the day-to-day business functions while being proactive and curious about new ways to introduce our IP to audiences and deepen our relationship with existing fans.

As part of the Marketing Strategy team, this role collaborates closely with the CBS Creative Agency and various other teams across CBS and Paramount to deliver cohesive 360 campaigns that demonstrate how digital impacts the overall brand experience and drives business results. The Manager of Digital & Social Strategy will also partner with various creators and online platforms to stay at the forefront of social trends and emerging technologies to champion innovation and drive earned media for CBS IP.

Role and Responsibilities:
 

• Develop captivating digital paid and organic campaigns and generate earned media
• Use data and insights to acquire new fans and deepen engagement with existing audience
• Anticipate what’s driving the culture and how our marketing authentically participates
• Demonstrate proficiency in social content development best practices
• Guide and grow DTC fan development programs for assigned IP
• Collaborate with cross-functional team to develop comprehensive 360 plans
• Clearly document and present plans
   

Basic Qualifications:
 

• 5+ years of experience in social media, digital, television and/or entertainment
• Experience presenting to and interfacing with talent
• Demonstrated track record of innovative social/digital marketing campaigns
• Familiarity with the tactics used to build fan communities (social, SMS, site, IRL)