Description:
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in North Olmsted, OH,Maumee, OH,Deerfield, IL, or Oak Creek, WIto foster better collaboration, connection, and innovation.
- Manage and develop the Ecommerce Content Optimization team.
- Develop and execute holistic product content strategies that address the needs and priorities of the business and enable consistent messaging and standardization, as well as a customized approach for each channel.
- Create, deploy, and optimize best-in-class assets tailored to targeted channels of distribution including online and offline mediums. This includes creating consistency across Omnichannel executions, from in-store to online, with an emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.
- Audit and improve existing processes across the enterprise for developing and deploying product content. Collaboratively identify and implement processes that yield cost-saving opportunities.
- Collaborate with the marketing organization, including the product commercialization teams to develop a detailed monthly product content production/deployment calendar.
- Execute timely, accurate and comprehensive launches of product content for new products.
- Analyze and optimize the performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
- Develop digital product content scorecard and analyze relevant data and trends in order to derive insights and recommend strategic opportunities to increase sales and share.
- Partner with internal and external IT teams to develop short and long term product content technology infrastructure. Leverage internal and external data sources to gather relevant industry benchmarks.
- Manage relevant outside digital vendors/partners from development through to execution and measurement.
- Work alongside FBIN’s in-house creative team in order to streamline and improve the process for generating content, both internally and with external agencies as needed.