Lifecycle Marketing Manager

Description:

Torch Dental, a fast-growing start-up revolutionizing healthcare supply ordering, is seeking a Lifecycle Marketing Manager to design and execute data-driven marketing campaigns that engage, retain, and grow our customer base.

The ideal candidate will have expertise in customer segmentation, CRM automation, and personalization, using tools like HubSpot, Salesforce, and Constant Contact to optimize customer journeys across multiple channels, including email, in-app messaging, mailers, and tradeshows.

Key Responsibilities:

Marketing Strategy & Execution

📢 Develop and execute multi-channel lifecycle marketing strategies to engage customers from acquisition to retention.
📢 Build and optimize email, in-app, direct mail, and tradeshow campaigns to enhance the customer experience.
📢 Utilize marketing automation tools (Constant Contact, ChiliPiper, HubSpot, Salesforce) to manage workflows and improve efficiency.

Customer Segmentation & Personalization

🔍 Leverage customer data to create targeted, automated campaigns that drive engagement and conversions.
🔍 Implement A/B testing and experimentation to refine messaging, timing, and delivery channels.
🔍 Stay ahead of industry trends and best practices in lifecycle marketing and customer retention.

Collaboration & Analytics

📊 Monitor and analyze campaign performance metrics, deriving actionable insights for continuous improvement.
📊 Work closely with Sales, Product, Growth, and Customer Lifecycle teams to align marketing efforts with business objectives.

Job Requirements:

✔ Bachelor’s degree in marketing or a related field.
✔ 3 to 8 years of professional experience, with at least 2+ years in lifecycle marketing.
✔ Experience in marketing to small businesses.
✔ Strong understanding of customer journey mapping, segmentation, and personalization.
✔ Hands-on experience with marketing automation tools (HubSpot, Salesforce, Constant Contact, ChiliPiper).
✔ Strong project management and organizational skills with a passion for process improvement.

Employee Benefits & Perks:

💰 Annual cash performance bonus & equity options grants
🏖️ Unlimited PTO (Paid Time Off)
👶 Maternity & Paternity leave
🏥 Medical & dental coverage with Aetna
🏡 Work-from-home stipend
🚆 Commuter benefits for hybrid employees
🍏 Fully stocked pantry & fridge for hybrid employees
🎉 Team events, happy hours, and employee-driven culture

Why Join Torch Dental?

Torch Dental is transforming healthcare supply ordering by simplifying procurement for providers. We foster a collaborative, high-energy work environment where employees can make a real impact. Join us and help modernize an outdated industry with cutting-edge marketing strategies!