Lar Digital Marketing Specialist

Description:

The LAR Digital Marketing Specialist coordinates digital marketing projects and ongoing digital work such as digital campaigns, upload of general content onto TNC´s Latin America website pages and social media channels. They will report to the LAR Director of Marketing & External Communications and work closely with our Comms Specialist in each Program as well as with Global Digital. They will coordinate outsourced vendors to meet quality control standards. They track project results, report findings, and provides strong attention to detail. The ideal candidate is forward-thinking, detail-oriented, and hard-working, is driven by high-quality work and main digital tools and platforms. They need to have solid experience in writing, editing and proofreading messages for targeted audiences in English and Spanish. The position will be based in one of TNC’s core countries in the region (Argentina, Brazil, Chile, Colombia or Mexico) or in the USA.
Responsibilities & Scope

• Coordinates day-to-day operation of digital and social media channels for TNC Latin America (includes publishing of content, community management, and digital/social media advertising).
• Executes communications assets including content development, website and social media, media outreach, and other initiatives for TNC in the region.
• Develops and coordinates media and social media strategy and other initiatives consistent with the overall brand strategy, including TNC Latin America´s English and Spanish official pages, including the Though-Leadership page of Perspectivas.
• Analyzes results, identifies opportunities, and provides recommendations for future initiatives.
• Implements detailed, forward-looking editorial calendars for online channels according to priorities and initiatives to promote projects by TNC in Latin America.
• Revitalizes existing digital marketing efforts and develops new opportunities for engagement with supporters.
• Coordinates digital features for TNC’s Global Insights section of nature.org in Spanish and Portuguese.
• Coordinates, crafts and publishes social media content for TNC Executive Director LAR and the Directors to Accelerate Impact on LinkedIn.
• Supports implementation of social media campaigns coming from priority global conservation initiatives.
• Uploads digital content for TNC’s web properties into an internal marketing content management system.
• Coordinates with analytics team to determine content effectiveness, execute meaningful reporting and optimize content based on performance.
• Duties are performed under direct supervision and established guidelines by the LAR Marketing Director.

If you’re looking for a career where you can find meaning and purpose, come join us as the LAR Digital Marketing Specialist. Not only will you fulfill conservation objectives, but you’ll contribute to conservation goals through many networks!