Jr. Marketing Specialist

Description:

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

1. Uses established procedures and process to plan and execute assigned day-to-day marketing activities across various channels including web, email, social media, and digital and print publications.

Completes assigned tasks for the production and distribution of both print and electronic publications, which includes design, layout, writing, editing, proofreading, and distribution. This includes making templates, tools, and other layout support assets for use others on campus to create and deeply efficient and effective, on brand content.

Assists lead staff members in planning, marketing, and executing outreach campaigns and events to promote the organization or institution.

Utilizes skills in graphic design, web design, photography, and videography to create engaging content for both print and digital platforms. This includes creating content that enhances the user experience and communicates the organization's messages effectively. Achieves a high level of rapid response support by making and using templates, tools, and other layout support assets to efficiently and effectively generate fast and on brand content. This may include print, digital, web, and social content for organic promotion or paid advertising. Will collaborate and support staff and students assigned to managing the university social media accounts as well as website and layout support tools.

Completes assigned design and layout projects from concept to completion, including storyboarding, mood boards, scripting, shooting plans, editing, and quality control using established procedures and processes. They also asset a lead staff member to ensure proper releases are obtained and safety practices are followed during shoots.

2. Develops, designs, and lays out content for web pages, websites, e-newsletters, brochures, posters, and other marketing materials. Follows best practices and guidance from a lead staff member to focus efforts on maximizing user experience and achieving marketing and communications goals through digital marketing processes and engagement strategies.

Assists lead staff members to conduct both high-level and day-to-day maintenance of websites in collaboration with University Communications, Information Technology, and other client departments. This includes reviewing existing website content using established procedures and practices to assess and implement tactics for improving user experience and interaction.

Creates, curates, produces, and publishes various types of content (written, graphic design, photos, videos) to keep the community informed about current news, events, and happenings at CSUMB with lead staff member oversight. Using established procedures and practices to check that content is aligned with the university's brand and messaging goals including promotional, collateral, and advertising materials.

Using established procedures and practices to verify university brand elements are accurate and ensure requests for brand utilization align with brand standards, notifying lead staff member if any issues are identified for further action. Assists lead staff member in maintaining, documenting, and evolving the university's brand standards over time.

3. Tracks, reports, maintains, and cleans email and contact lists to ensure the efficiency and effectiveness of email marketing and communication databases with lead staff member oversight. Using established procedures and practices to check that lists are organized and updated to improve targeting and engagement.

Using established procedures and practices to maintain a multi-tiered and automated process strategy to maximize the reach and user interaction with communications including completing assigned tasks to set up automated journeys and lifecycle communications using various tools and programs to enhance efficiency and effectiveness.

Works with lead staff member to implement processes to re-engage list members with lower engagement scores.

Uses task and project tracking tools to update and report on task progress for assigned daily work efforts. May provide Tier 1 training, mentoring, and support for staff and student interns. Follows trouble shooting guides to offer tier 1 guidance and assistance as needed.

Other Functions:
Perform other job-related duties and special projects as assigned.
May assist with university events in a verity of roles including operating a teleprompter, display screens, cue cards, or other complementary visual supports and production devices.
May be required to occasional work evenings or weekends with same-day notice in the event of an urgent operations and crisis management communications need or during a campus emergency.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of: standard theories, practices, principles and techniques related to communications to a diverse public demographic, media, and marketing areas; copyright and other applicable laws pertaining to publications and the social media; web communication techniques, vehicles and formats.

Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong listening and interpretive skills.