Influencer Relations Manager

Description:

Join us as an Influencer Relations Manager, one of our recently launched programs driven by the Equinix Influencer Relations team within Global Corporate Communications. In this role you will:

• Lead independent B2B influencer strategies

• Connect strategically across the Corporate Comms and content teams

• Be part of a broader team influencing and engaging with this global community

• Report to the Director of Influencer Relations & Customer Advocacy

The Influencer Relations team requires an industry expert who brings creative ideas and relationships to the program. We are a collaborative team looking to broaden our range of experiences and backgrounds; we are looking to transform the function in strategic, innovative and exciting ways.

Responsibilities

• Maintain and grow strong relationships with key B2B influencers across digital infrastructure, multicloud, telecom, edge and aaS

• Responsible for leading a cohesive strategy across the business – bringing influencer relationships, focused on near and longer-term digital infrast / multicloud / aaS strategies and execution

• Drive engagement opportunities through influencers’ platforms, communications and marketing to ensure alignment with our engagement plans

• Partner with external agency, AR managers, social media and PR team to develop tiered engagement model

• Collaborate across executive and internal communications, social business teams to identify internal influencers and bring those people into development / execution of this program

• Explore influencer communities relevant to digital infrastructure, multicloud and aaS, to extend perspectives we’re listening to into new strategic areas

• Surface content / plans through content councils for marketing campaigns and social amplification consideration

• Actively participate in social outreach and monitor key influencers

• Secure multimedia opportunities with Equinix SMEs/leaders and influencers

• Manage the agency relationship, budget and project allocation of funds to influencers

Qualifications

• Demonstrate an ability to think strategically, practically and creatively

• Ability to influence others to achieve results

• Ability to collaborate across different groups internally

• Ability to prioritize projects and deliverables

• A great writer and editor of social content

• Brings a clear understanding of the different social platforms and how to operate with each channel

• Experience being in front of a camera and interviewing influencers for social channel amplification

• Typically requires 8+ years of related experience with a bachelor’s degree

• Fulltime remote position in tier 2 or 3 markets preferred; flexible hours to support projects in different time zones