Description:
Golin Dallas is looking for a savvy Associate with a specialty in Influencer Strategy and Engagement to work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for the client. Your role will include identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll integrate across digital platforms, organic and paid channels to drive results.
Sound like you want to "Go All In" with us? Here are the details:
What You'll Do:
- Regularly identify and vet new and up-and-coming influencers for current and future programs.
- Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics
- Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
- Create meaningful relationships with online influencers to deliver above and beyond content and engagement
- Serve as a liason between client teams and influencers to deliver mutually beneficial results.
- Manage off and online influencer engagements including experiential and influencer events.
- Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
- Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities.
- Cultivate a culture of support, growth and partnership among team.
- Foster and maintain productive and influential client relationships.
- Identify solutions and work with teams and independently to drive client success and grow relationships.
- Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers.
- Help to develop influencer strategies across a number of industries, verticals, and brand programs.
- Stay on top of influencer marketing trends, relevant influencers for programs and industry news.
What You Have:
- Bachelor's degree in marketing, communications or related field with 1-2 years' experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
- Passion for uncovering the latest digital marketing and social media platforms and tools.
- Excellent verbal, written, presentation and problem-solving skills.
- Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
- Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
- A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
- Highly adaptable and ability to shift priorities in real-time to meet client needs.