Industry Business Solutions Strategist

Description:

Responsibilities:

• Build innovative, forward-looking industry narratives, playbooks and B2B marketing outputs that speak to the challenges and needs of clients and agencies, assets should have a TikTok vibe, enable strategic sales conversations and inspire action
• Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheets, research based collateral) for the Retail vertical
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
• Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits
• Lead the B2B Marketing Pipeline of research and marketing needs for the Retail vertical
• Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical
• Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source on-platform top trends and insights that bolster TikTok's positioning for the Retail Industry
• Create Use Cases and Case Studies
• Be a strategic partner to Entertainment vertical Sales Leaders
• Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
• Be the industry expert within your vertical sales pod.
• Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.
• Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the entertainment vertical

Qualifications:

• 5+ years of experience in the retail industry
• Must be willing to work in New York City