Description:
Job Summary: Generates revenue to meet or exceed budget expectations. Works closely with the General Manager to develop an effective marketing plan and direct the sales effort as described in the marketing plan. Plans and administers sales policies and programs to foster and promote hotel patronage.
Job Duties:
- Establishes and maintains accounts and develops relationships in the marketplace.
- Identifies and analyzes competition, both locally and regionally.
- Designs new programs and campaigns to develop additional sales from the variousmarket niches.
- Secures bid opportunities through direct contact, email, and telephone.
- Solicits feedback to identify future business needs.
- Ensures prompt and systematic servicing of all business accounts.
- Develops and maintains marketing plan and sales budget.
- Maintains all sales systems, such as sales records and reports, conference calendar, traces of history and potentials, logs of groups not previously accommodated, and mailing lists.
- Provides sales training to hotel staff, as appropriate.
- Maintains high visibility in the surrounding community and in the hospitality community.
- Maintains communication with Best Western sales and marketing teams.
- Performs other duties as assigned.
Qualifications:
- Degree in Business or equivalent education and/or experience.
- Minimum of two to three years of sales experience required; hospitality sales preferred.
- Excellent leadership skills and strong revenue management skills. Must be innovative andself-motivated.
- Must be able to work independently and have the drive to succeed.
- Outstanding communication and organization skills.
- Must maintain a high level of professionalism.
- Must have a current driver’s license with a satisfactory motor vehicle record and use of a vehicle which is insured and maintained in good condition.
- Some travel may be required.