Health Marketing Senior Manager

Description:

As the Senior Content Marketing Manager, you will be responsible for owning content strategy and execution for healthcare leadership audiences.

The right candidate is a B2B creative marketing professional, preferably with a writing and content background, and familiarity with US healthcare. Knowledge of UK healthcare, or the pharma/life sciences industry is a plus.

This role will report to the Director of Marketing and will work closely with the Demand Generation Manager to achieve marketing priorities.

Responsibilities include building and owning a quarterly content calendar, working cross-functionally to create engaging thought leadership, best practices, and compelling stories about customer success.

Ultimately, you should be able to bring imagination and enthusiasm to the task of developing our content strategy and brand presence.

What You’ll Do
 

• Design content marketing strategies and set quarterly content goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with Demand Generation Manager to develop key assets for marketing campaigns
• Incorporate key messaging
• Deliver engaging content on a regular basis that advances the Best Buy Health story, including blogs and articles, webinars and presentations, white papers, videos, and social posts
• Ensure style consistency, edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Develop content promotion plans in accordance with the campaigns calendar
• Gather feedback and ideas for content from across the business and customers
• Interview customers and industry experts