Description:
Your key responsibilities
- Develop, optimize and socialize a voice of the consumer strategy to drive awareness and a customer-focus mindset throughout the organization
- Consult with Marketing and Digital partners to define and measure most important KPIs for the marketing brand, campaigns, and distribution channels
- Monitor and alert key stakeholders to trends in voice of the customer metrics including brand health, customer experience (CSAT), and user session data
- Contribute to strategy and roadmap development for advanced analytics within the Marketing organization that aligns with MSCI’s marketing transformation goals of improving marketing efficiency and results, customer experience, engagement, and brand health – essentially laddering up to Marketing ROI Models
- Use Gen AI and other research capabilities to analyze competitor moves, assess client sentiment, test new product opportunities, and validate marketing value prop and messaging
- Drive strategy and conduct research (using multiple methodologies) to create a central knowledgebase for our client insights
- Responsible for developing and driving short and long-term data strategy for the Marketing organization and liaising with IT to improve the integrity and availability of data for marketing consumption and managing marketing-based requirements for data infrastructure needs
- Lead Marketing analytics organization to deliver innovative data solutions and optimize decision-making that utilizes statistical modeling, predictive analytics, data engineering, and machine learning
- Provides leadership for insights and analytics team and takes an active role in developing staff to ensure they remain continuously relevant in the industry — including employee training, mentorship, employee engagement, and performance management.
- Provide prioritization and guidance to a highly in-demand team to ensure the quality and timely completion of creative work projects to serve MSCI marketing
- Design effective and impactful reports and visualizations for both large and small scale distribution
- Create presentations to highlight recommendations and tell the story
- Partner with key stakeholders to look for new opportunities to leverage data within Marketing to enable decision making
Your skills and experience that will help you excel
- A minimum of 10 years of experience leading teams in customer or market research, data analytics, information systems, and/or related.
- A strong partnership and dotted line connection with key stakeholders from Product and Brand & Content Marketing teams to deliver insights that will help to inform business decisions.
- Executive communication skills with an emphasis on using data and information to tell a compelling story about our clients-based insights and the performance of our marketing programs.
- Strategic approach to defining team goals and objectives and evaluating results.
- Leadership skills to help hire, manage, and develop a team of researchers, data analysts, and data scientists.
- Experience with Google Analytics and PowerBI or similar reporting and data visualization platforms.
- Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
- Experience with paid and organic search analytics
- Experience with syndicated measurement tools
- Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
- Experience with Google Analytics, Site Analytics, Google Adwords, etc.
- Experience with Digital Attribution
- Experience with Hive, SQL, MySQL, and/or R programming languages
- Strong influencing, partnering, and negotiating skills
- Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
- Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility
- Experience in consulting on research methodologies and partnering with research agencies to gain client insights or measure marketing brand dimensions.
- Experience with client satisfaction methodology, metrics, and capabilities.