Description:
As our Head of Marketing, you’ll be the driving force behind all our growth initiatives. This is a hands-on role where strategy meets creativity—you’ll develop and lead marketing efforts that not only drive user acquisition but create excitement and buzz on campuses across the country. Your mission: build a student-first brand and drive growth like a boss!
What You’ll Be Doing:
- Marketing Strategy: Build and execute a comprehensive marketing strategy to grow our user base. This includes a mix of digital marketing, grassroots campus initiatives, and influencer partnerships.
- Student Campaigns: Develop and lead highly engaging student-centric campaigns that resonate with the student lifestyle—from guerrilla marketing to TikTok challenges.
- User Acquisition: Own the growth funnel from awareness to engagement, using a variety of channels such as social media, paid ads, content marketing, and campus activations.
- Brand Awareness: Elevate the myhousr brand to a household name on campuses. You’ll craft our voice and personality and make sure it’s consistent across all marketing touchpoints.
- Data-Driven Growth: Use data and analytics to measure the effectiveness of marketing efforts, optimize campaigns, and identify new growth opportunities.
- Team Leadership: Build, lead and grow our marketing team. Mentor and guide a team of marketers, content creators, and student ambassadors.
- Partnerships: Develop strategic partnerships with campus organizations, influencers, and brands to drive organic growth and community engagement.
- Content & Creative: Collaborate with our creative team to develop engaging content, whether it’s social media posts, video content, or event-based marketing collateral.
- Events: Help plan and execute on-campus activations like tailgates, parties, and campus pop-ups that drive app downloads and student participation.
Who You Are
- Student-Centric: You understand the student mindset. You know what resonates with them and how to create campaigns that feel authentic, fun, and relatable.
- Marketing Maverick: You’ve got experience leading creative, data-driven marketing efforts with proven results in driving user growth and engagement.
- Creative Thinker: You’re not afraid to think outside the box and come up with unconventional ideas to reach our audience.
- Data-Obsessed: You love metrics and know how to use data to optimize campaigns and make informed marketing decisions.
- Social Media Guru: You live and breathe social media, know the latest trends, and understand how to leverage platforms like TikTok, Instagram, and Snapchat for growth.
- Leadership Skills: You have experience managing a team and know how to motivate, mentor, and get the best out of your people.
- Self-Starter: You’re proactive, entrepreneurial, and thrive in a fast-paced startup environment.
Why You’ll Love It Here
- Creative Freedom: Your ideas matter! You’ll have the freedom to create and implement fresh marketing initiatives without the red tape.
- Big Impact: Help shape the future of our brand and be part of an app that students across the country will use every day.
- Fun Culture: We take our work seriously, but not ourselves. Join a fun, dynamic team that knows how to work hard and celebrate the wins!
- Growth Opportunities: This is just the beginning! As we grow, so do your opportunities to rise within the company.