Description:
Chewy is looking for an experienced, consumer-centric, data-driven Head of Healthcare Marketing, oversee the healthcare marketing organization at our Bellevue, WA headquarters. This role will manage B2B and B2C marketing teams to deliver brand, product and retail marketing to drive awareness, preference and conversion across the suite of health and wellness products and services Chewy offers: online pharmacy, telehealth, insurance, and our B2B veterinarian platforms.
What You’ll Do
- Develop the overarching marketing strategy for Chewy healthcare and develop marketing plans by business vertical.
- Develop the annual marketing calendar and key initiatives to drive the Healthcare business
- Identify the key metrics to track marketing impact and improve measurement frameworks
- Build processes to ensure smooth execution across functions within the Healthcare business unit and with Chewy brand marketing, creative teams, channel marketing and analytic partners.
- Oversee the go-to-market B2B and B2C strategies and execution including product marketing strategies, GTM plans, creative briefs, ongoing campaign optimization and measurement
- Ensure our retail marketing strategy and promotions drive acquisition and retention
- Collaborate with Chewy Brand, Integrated Marketing and Channel teams (Email, Digital, Social, Content etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements
- Collaborate with research team to develop actionable consumer insights to inform marketing and product plans.
- Collaborate with product and UX teams to ensure the consumer experience reflects our brand and consumer needs.
- Build best-in-class partner programs and driving partner marketing programs
- Develop launch plans for new products and services, driving collaboration across stakeholders to ensure a cohesive go-to-market approach
What You’ll Need
- 15+ years integrated marketing experience
- Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders
- Must have attention to detail and possess critical thinking skills
- Strong verbal and written communication skills,
- Effective project management skills and partner facing experience preferred
- Experience leading B2B and B2C marketing teams
- Experience in a wide range of marketing disciplines inclusive of managing mass media, social media, print, affiliate marketing, etc.
- Comfortable in a fast paced, self-starter environment
- Ability to develop metric frameworks, drive data analysis (quantitative and qualitative) to identify opportunities
- Bachelor’s degree, MBA preferred
- Position may require travel