Description:
DUTIES AND RESPONSIBILITIES
- Responsible for the creation and completion of print and digital advertising materials and other projects that
follow University branding guidelines and further Marketing objectives and strategic plans.
- Maintains the University’s visual assets and assists with event photography, portraiture, short video production
for use with digital and print advertising, organic social media, and other initiatives.
- Develops on-brand visual content for marketing print and digital initiatives and publications, including
brochures, postcards, advertisements, graphics, email design, posters, photos/images, and other media.
- Oversees project conception, layout, design, and generates original ideas as well as translates the ideas of
others into deliverables.
- Works with a variety of internal departments to brainstorm innovative campaigns and tactics that will drive
admissions, fundraising, and other University-wide goals.
- Helps maintain the University-wide branding standards and ensures campus-wide compliance with proper
branding standards.
- Stays current on technology and interactive marketing trends.
- Helps with photography initiatives, including staff portraits and photos of campus and university events.
- Prepares accurate and efficient design files to produce final electronic files for prepress and printing.
- Provides leadership and representation to various strategic committees and taskforces with respect to specific
communications and/or public relations programs, projects, and issues.
- May be asked to oversee student workers/interns on a variety of marketing projects.
EDUCATION AND EXPIERENCE
- Experience producing layout and design for magazines, newsletters, brochures, digital advertising, and
collateral; have a strong knowledge of the print process and how files are prepared for press.
- Bachelor’s degree in graphic design or related field from an accredited college or university.
- Professional design and print production experience required.
- Knowledge of CMYK, RGB and PMS color printing and resolution standards.
- Advanced proficiency with Adobe Creative Suite products, especially InDesign and Photoshop.
- Have knowledge in project management systems, web and content management software, and Word
Processing software.
- Strong knowledge of Microsoft Office products or equivalent combination of education and experience.
- Photography and video editing experience a plus.