Description:
We are looking for a confident Global Events Manager who is passionate about re-defining events in this ever-changing environment, with a focus on innovation and delivery of attendee experiences as guiding principles.T he candidate will have a collaborative and creative approach to event design. In this role, you will primarily be responsible for managing, leading and supporting a variety of events across the Global Events Portfolio. The ideal candidate will have experience driving corporate branded events on a conference scale and they are hands - on, curious and love learning new things.
This results-focused Event Manager is responsible for working cross-functionally across Palo Alto Networks, with Field Marketing and GTM/BU leaders as the primary stakeholder audiences. You will manage/influence senior leadership, product marketing, PR, sales, demand gen, communications campaigns, brand and event pipeline goals. You will set the standard for professionalism, work ethic and collaboration within the team. This position will report directly to the Director, Head of Global Events.
Your Impact
- Strategically plan and lead the execution of our events across the Global Events portfolio with a live, virtual and hybrid strategy
- Work closely with executives, senior leaders and stakeholders to define agenda, speakers, training, content strategy, etc.
- Drive all event communications
- Source, lead and drive our trade show portfolio strategy to ensure we are reaching the right audiences at the right time
- Lead the process for sourcing event vendor focused on conceptualizing and building with an emphasis on experiential event design
- Research, source and manage guest speakers
- Conceptualize and execute on ancillary events which support networking and engagement with attendees, such as evening dinners, dine-around functions, brain dates etc
- Deliver exceptional attendee experiences which drive engagement, attendance, participation and post-event follow-up response
- Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact
- Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events
- Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events
- Have a true strategic cross collaborative approach when working with different business units
- Maintain a budget for events and closely track spend against targets
- Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics
- Validate event investment versus the ROI driven from each major event
- Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales
Qualifications
Your Experience
- 5+ years delivering successful event experiences, across a global events portfolio and virtual/hybrid event experience required within cybersecurity
- Demonstrates Strong Emotional Intelligence (EQ) and a problem solving approach to challenging situations
- Exhibits professionalism and can effectively address inquiries or challenges with poise and clarity
- Excellent written, verbal, and visual presentation skills
- Creative, collaborative, and resourceful
- Experience sourcing and managing agency partnerships
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Lead and influence cross-departmentally
- Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
- Strong understanding and practice of event strategy
- Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed and in-person events
- Experience working in both digital and in-person event environments
- Positive and motivated self-starter
- Comfortable dealing with ambiguity, with the ability to drive clarity for the team
- Excellent budget and financial prowess