General Sales Manager

Description:

Experience:

The General Sales Manager reports to the Vice President & General Manager, and specifically she/he will be responsible for:

Management of sales inventory, setting of rates and coordinating with the station’s operations/traffic specialists and the Graham Media Group Traffic Hub.

Supervision of all aspects of national, local, and digital sales personnel in achieving revenue budgets and accomplishing the goals and objectives of the station’s sales plan.

Development of short and long-range sales plans and goals, developing new business, digital, and yearly revenue budgets, and administration of them throughout the year.

Oversight of transactional business negotiations coordinating with local, national, and digital sales managers.

The successful candidate will be part of the station’s senior management team and will oversee the recruitment and retention of sales, creative sales, and research personnel.

Understanding of digital media and its prominent role in cross-platform selling, strong computer skills and a thorough knowledge of digital analytic, pricing, and negotiating.

Ability to set measurable goals, analyze sales market sales trends, work to motivate a team of seasoned sellers, and the ability to hold mangers and sales personnel accountable to department and station goals.

Other projects as assigned by the General Manager.

Requirements:

Bachelor’s degree or equivalent sales experience preferred.

Minimum of 10 years’ experience in broadcast sales, 2 to 4 years as a sales manager preferred.

Experience with metered Nielsen ratings and a track record in an extremely competitive environment.

Knowledge of Wide Orbit, Wide Orbit Media Sales and Sales Force preferred.

Successful track record driving local revenue and selling creative solutions.

Ability to work in a collaborative team environment.

Strong oral, written and interpersonal communication skills.

Strong and positive leadership skills.

Highly skilled leader, negotiator, and motivator.

Assertive, organized and creative problem solver.

Must possess a valid state driver’s license (or be able to get one.)