Field Marketing Specialist

Description:

Reporting to the Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Being a part of the Marketing Center of Excellence, this is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning.

Responsibilities

Coordinate with manager on executing marketing initiatives in assigned region marketing plans

Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth

Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth

Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth

Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process

Keep a pulse on new and creative opportunities to drive lead generation in assigned territories

Provide support for all other members of the field marketing team and their duties as needed

Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

Qualifications (Required and Preferred)

Bachelor’s degree in Marketing, Communications, or related area

Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies

Solid understanding of demand generation program creation, execution, measurement, analysis and reporting

Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)

Highly organized with the ability to juggle competing demands, priorities, and resources

Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities

Strong attention to detail and keen focus on quality