Description:
In this role, you will be a key player in the transformation of the security market and work with stakeholders across the company to fuel awareness and demand. You will work closely with the field marketing and Healthcare sales teams to devise and drive execution of the Americas marketing strategy for the Healthcare sales sector in support of our business objectives. Your experience in field, channel, demand generation, or campaign marketing in the cybersecurity industry, as well as your love for fast-paced initiatives, will benefit you in this role. The ideal candidate is a services and industry marketing expert, with specific experience in a related healthcare field.
Your Impact
- Maintaining extensive collaboration with and across marketing and healthcare sales organization to ensure alignment to strategic objectives and business units
- Execution of the integrated and comprehensive healthcare marketing plan to support growth and revenue objectives - Provide program measurement and reports of the same
- Collaborates with sales to understand priorities, then aligns strategic marketing programs to support sales objectives
- Partner with marketing, and inside sales teams to align efforts, and discover and deploy top-performing tactics to create, develop, and close qualified leads and opportunities
- Partner with the channel marketing team to align efforts with the healthcare sales organization
- Communicate program status, action items, results reporting, and deliverables across marketing and sales
- Traveling ability for ~30% of the time
Qualifications
Your Experience
- 8+ years in a field, channel, demand-generation, or campaign marketing role, preferably in the healthcare and / or cybersecurity industry
- Knowledge of and experience in marketing to healthcare-related sectors preferred
- Experience owning and partnering on marketing programs with an understanding of how to measure marketing mix performance
- Passion and skill for leading and partnering with cross-functional teams
- Experience working with and communicating to sales teams
- Excellent communications and project-management skills as well as exceptional attention to detail
- Ability to think strategically, come up with effective solutions across teams, and communicate them effectively
- Hands-on experience in Salesforce.com and/ or Marketo, with the ability to track campaigns, leads, and pull reporting
- Hands-on experience with managing events and working trade shows, with a deep understanding of event planning from strategy to execution
- Not afraid to roll up your sleeves to work on what needs to get done - list uploads, creative projects, data cleaning etc.
- Bachelor’s degree or equivalent military experience required
- Enjoy working in a fast-paced, high-growth environment