Description:
We are seeking a dynamic and highly motivated individual to join our team as a Field Marketing and Retail Associate. Staffing the Tracksmith Envoy van, this role will be responsible for supporting event activations and retail initiatives across the United States. The ideal candidate is passionate about grassroots marketing, has excellent organizational skills, and is comfortable working in a fast-paced, deadline-driven environment. This position offers the opportunity to play a key role in driving brand awareness, engaging with customers, and contributing to the success of the Tracksmith Envoy.
The right person for this position will be enthusiastic about traveling frequently to support event activations across the United States. Flexibility to work evenings and weekends as required by event schedules, and a clean driving record, are required.
Responsibilites:
1. Event Activation Support:
- Plan and execute event activations, including community runs, retail pop-ups, product demos, and other marketing events.
- Coordinate logistics for events, including venue selection, setup, signage, materials, and equipment.
- Collaborate with cross-functional teams to ensure smooth event execution, including sales, marketing, and creative teams.
- Assist in managing event budgets, tracking expenses, and reporting on event performance.
- Maximize sales, develop customer relationships, and ensure a positive customer experience.
2. Retail Support:
- Work closely with the retail team to support in-store marketing initiatives and product launches.
- Coordinate retail merchandising efforts, ensuring brand consistency.
- Assist in the development of retail marketing materials, such as point-of-sale displays, signage, and promotional collateral.
- Follow internal processes and procedures to restock product and samples as needed to support event activations.
3. Relationship Management:
- Build and maintain relationships with event vendors, suppliers, and retail partners.
- Collaborate with internal teams and external stakeholders to ensure consistent messaging and branding across all activations.
- Provide ongoing support and communication to retail partners, addressing inquiries, and resolving any issues that arise.
4. Reporting and Analysis:
- Collect and analyze data from events and retail initiatives to measure their effectiveness and identify areas for improvement.
- Prepare post-event reports, including key metrics, insights, and recommendations for future events and retail campaigns.
- Monitor industry trends and competitor activities related to event marketing and retail, providing insights and recommendations to the team.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- Previous experience in field sales, marketing, event management, or retail coordination is highly desirable.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders.
- Proactive and self-motivated, with the ability to work independently and as part of a team.
- Proficiency in Google Office Suite.
- Experience with Shopify.
- Willingness to travel frequently to support event activations across the United States.
- Flexibility to work evenings and weekends as required by event schedules.
- Clean driving record. Must be willing to authorize a motor vehicle record background check.