Description:
The Executive Director will report directly to the New Mexico Beef Council Directors. She/he will provide vision, leadership, and direction by developing and implementing beef promotion, research, consumer information, and industry information programs to increase beef demand and beef products and provide enhanced profit opportunities for beef producers across the state. The Executive Director oversees staff and daily business operations in accordance with state and federal policies. The New Mexico Beef Council (NMBC) is funded by the Federal Beef Checkoff and Council Assessment (State) on all cattle sold in New Mexico.
Essential Duties and Responsibilities
- Set the direction for the NMBC, with council approval, by strategically developing programs and the “Annual Marketing Plan” in alignment with resource allocation and prioritization of initiatives.
- Manage and monitor the Beef Checkoff and Council Assessment collections and compliance including procedures consistent with the Beef Promotion and Research Act and Order and the New Mexico Statute Chapter 7, Article 2A; communicate these checkoff programs to producers in New Mexico.
- Serves as a spokesperson for the NMBC on industry and crisis matters to various beef, agricultural and consumer audiences, as well as trade and consumer media, including local cattlemen and livestock organizations throughout the state.
- Manage all council business and office operations including budgeting, annual audit and financial reporting as required by federal and state statutes.
- Directs hiring, dismissal, training, performance appraisal and management of staff and contractors in accordance with NMBC policies.
- Coordinate state and national programs by directing, motivating and monitoring staff and contractors in the implementation of all promotion, research, consumer information programs in accordance with the NMBC’s marketing plan.This requires innovation and cooperation to leverage partnerships with other industry organizations and key stakeholders.
- Communicate, establish and maintain effective relationships with the council as well as national and state industry organizations which operate within the realm of the Beef Checkoff.
- Serve as the principal contact person of the NMBC at national and state industry meetings as well as the Qualified State Beef Council contact for Cattlemen’s Beef Promotion and Research Board, United States Department of Agriculture and related industry organizations.
- As the principal contact person of the NMBC to NCBA and other industry organizations, travel to state and national industry meetings is required.
- Other job duties as assigned.
Qualifications
- EDUCATION – Four year degree in Agriculture, Marketing/Management, Business, or a related field required. Advance degree and experience at an executive level in agriculture preferred.
- EXPERIENCE – Leading a beef industry livestock, agricultural organization and/or trade group for five years, preferred.Strategic planning, budget development, personnel, and financial management. Familiarity with New Mexico and Western beef industry, culture, and challenges. Knowledge of Checkoff Programs and Beef Promotion and Research Act and Order preferred.Understanding of council/board and association management preferred.