Executive Director

Description:

What You Will Need

• Expertise in core marketing principles, strategies, and best practices, as well as marketing and communications mediums.
• Excellent organizational and planning skills to envision new projects and oversee them from concept to completion.
• Proven record of accomplishment managing personnel, programs, and budgets.
• Comprehensive knowledge of every step in the communication and marketing materials production process to guide staff, outside vendors and teammates in creating outstanding products.
• Ability to inspire others, foster cross-divisional collaboration and manage by influence across a diverse organization.
• Ability to give guidance, receive constructive feedback and integrate varying points of view.
• Ability to set priorities, meet deadlines and balance multiple demands in a complex and fast-paced work environment.
• The highest standards of professional and personal behavior; excellent judgment and the ability to treat confidential information with discretion.
• Ability to practice and adhere to organizational values.

What We Would Like You to Have

• Advanced degree in a communications-intensive subject area.
• Recognized (via awards, publications, etc.) by peers for excellence in Advancement communications.
• Experience developing and executing high-level marketing and communications plans.
• Experience in leading fundraising and engagement communications, marketing, and creative teams.
• Experience building, leading, motivating, assessing, and holding accountable high-performing, well-integrated professional teams, preferably in a higher education fundraising environment.
• Experience working with executive leadership to advance strategic priorities.
• Experience with marketing and/or donor relationship databases (Salesforce).

  Leadership and Strategy:

• Leads and implements a comprehensive marketing and communications strategy with measurable and prioritized elements to advance the division’s fundraising, engagement, outreach, and talent management goals.
• Achieves defined objectives by establishing annual plans and priorities for department.
• Provides university-level leadership, expertise, counsel and coordination for communication and marketing strategies, as well as leads the team that produces hundreds of deliverables vital to the overall success of Advancement efforts.
• Analyzes and expands prospective and current constituency groups by identifying needs and creating targeted strategies that enhance and sustain relationships with CU Boulder.
• Provides vision and strategies for Advancement social media and web communications, including advising and assisting colleagues throughout the division and developing a comprehensive strategy for all Advancement digital communication assets.
• Through collaborative partnerships with administrative and academic leadership, advances the core products and message of various fundraising and engagement campaigns.
• Utilizes data, research and technology trends to inform smart segmentations, create feedback loops, evaluate the effectiveness of activities and make tactical adjustments.
• Actively seeks out and appropriately applies trends and best practices from peer and aspirant institutions.
• Serves as an active and collaborative partner to all central and unit-based Advancement functions and campus colleagues to foster strategic, effective and collaborative fundraising and engagement practices.
• Serve as a key member of the Advancement Leadership Team, participating in regular meetings and contributing to the overall direction and management of the Advancement division.
• Work closely with the Vice Chancellor for Advancement and Leadership Team members to provide strategic direction and input on division priorities, initiatives, and internal and external messaging.

• Management:

• Manages, evaluates, coaches and mentors a team of 14 professional marketing, writing and creative staff who provide strategic guidance, hands-on production-level work and in-house liaison/consultant services for Advancement and campus partners.
• Contracts and manages external vendors such as freelance writers, consultants, photographers, designers, etc., both directly and in partnership with offices across Advancement.
• Manages department budget in alignment with strategic plan and annual work plans.
• Establishes operating policies, procedures, departmental and individual goals, and metrics including a review of existing and potential technology tools.
• Leads with solid approaches to project management, quality assurance and quality control, while also having the skills and abilities to instill calm and a sense of purpose in the team.
• Balances disciplined planning with agility and handling the unexpected.