Entertainment And Influencer Manager

Description:

WHAT YOU'LL BE DOING:

• Execute GSUS’s entertainment and influencer strategy to drive brand awareness and engagement
• Support brand campaigns, product launches, and Gymshark community growth through partnerships with influencers and celebrities
• Identify talent aligned with Gymshark’s brand objectives and values to maximize impact
• Manage short-term entertainment and influencer activations, ensuring clear communication of plans to teams and stakeholders
• Collaborate seamlessly with Athlete Marketing, Comms, Social, and Brand teams to develop cross-channel talent strategies
• Stay informed of emerging trends, technologies, and talent in the entertainment and influencer space
• Proactively seek and drive opportunities to expand Gymshark’s entertainment and influencer reach
• Track and report on the EM NAM entertainment and influencer marketing budget, ensuring accurate spend management
• Maintain an ongoing reporting process to provide visibility on content performance, ROI, social metrics, and other KPIs
• Manage the entertainment and influencer database, ensuring data accuracy, compliance with GDPR, and effective use of insights
• Develop and oversee creative content solutions for campaigns and product launches from concept to execution
• Liaise with key stakeholders across the business to ensure alignment and clear communication
• Work with the insights team to create data solutions and tools that deliver measurable value in content and influencer marketing
• Prepare end-of-month and end-of-quarter reports, including earned media value, activation performance, and budget summaries for EM NAM

WHAT YOU'LL NEED:

Essential Skills:

• 5-7 years of experience in Entertainment and Influencer marketing
• Proven experience working in an integrated agency environment with a solid understanding of Entertainment and Influencer Marketing
• Must have existing relationships within the entertainment and influencer industries
• Social media native – deep understanding of Instagram, YouTube, Tik Tok, Twitch, Snapchat, etc
• A strong team ethic
• Ability to derive insight from data and comfortable manipulating and analysing data
• Experience in funnel management, conversion and analytics
• Experienced in building and maintaining strong relationships
• Experience working with influencers
• Ability to manage workflow
• Ability to manage several projects concurrently; excellent time management and organizational skills and results oriented
• Excellent communication and networking skills
• An eye for talent and identifying rising stars
• Attention to detail