Email Marketing Specialist

Description:

We are seeking a talented and passionate Email Marketing Specialist to join our marketing team at Rhoback. The ideal candidate will possess a deep understanding of email marketing best practices, have a strong analytical background, and demonstrate the ability to develop and implement successful email campaigns that resonate with our target audience.

Responsibilities include, but not limited to:

• Develop and execute email marketing strategies: Collaborate with the marketing team to create comprehensive email marketing strategies aligned with the brand's goals and objectives.

• Design and implement engaging email campaigns: Create visually appealing and compelling email templates that effectively communicate promotional offers, product launches, events, and other brand-related information.

• Flow segmentation and management: Develop and maintain segmented flows that create seamless and personalized experiences to educate, cross-sell, and up-sell for each stage of the customer journey.

• Content creation and copywriting: Write persuasive and engaging copy for emails, subject lines, and calls-to-action to increase open rates, click-through rates, and overall conversion.

• Segmentation and targeting: Leverage customer data to segment email lists based on demographics, past purchase behavior, and engagement levels to deliver targeted and personalized content.

• A/B testing and optimization: Conduct regular A/B tests on email elements, such as subject lines, content layout, and images, to optimize email performance and achieve better results.

• Monitor and analyze performance: Track key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI. Utilize data insights to refine and enhance future email campaigns.

• Manage email calendar: Maintain an organized and strategic email marketing calendar, ensuring timely and relevant delivery of campaigns.

• Email project management: Lead project management of marketing email creation by partnering with Graphic Design Team, Media House, Brand Team, and Marketing Team to hold teams accountable and ensure deliverables are met by appropriate deadlines. Manage updates in Project Management tool (e.g., Asana).

• Stay up-to-date with industry trends: Keep abreast of emerging email marketing trends, best practices, and technologies to continuously improve Rhoback's email marketing efforts.

• Compliance and best practices: Ensure all email campaigns are compliant with relevant regulations and industry best practices, including GDPR and CAN-SPAM Act.

Ideal Requirements:

• Bachelor’s degree in related field and 2-5 years of directly related experience.

• Proven experience as an Email Marketing Specialist or similar role in the e-commerce or retail industry.

• Proficiency in email marketing platforms and automation tools (e.g., Klaviyo – preferred, Mailchimp, HubSpot).

• Strong understanding of email marketing analytics and KPIs.

• Excellent written communication and copywriting skills.

• Proficiency in Microsoft Office suite (e.g., Excel, PowerPoint, Word).

• Creative mindset with an eye for design and aesthetics.

• Data-driven and analytical mindset, able to derive actionable insights from data.

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Knowledge of current email marketing trends and best practices.

• A passion for the fashion and activewear industry is a plus.