Email And Web Content Strategist

Description:

We’re looking for someone who can analyze how that work performs, identify and test improvements, and suggest innovative new approaches. Working with our team and our collaborators, you’ll ensure we win customers’ attention and trust, while driving measurable impact for our brand.

You’ll be joining a close-knit team of content pros who savor the opportunity to guide and entertain a broad audience. We embody the Zillow values of transparency, integrity, and putting customers first.

What you’ll do:

• Use analytics tools to make data-backed recommendations for how our content can better meet the needs of our customers
• Take marketing briefs created by our partners and develop them into content strategies for emails, web pages, and other surfaces
• Work with teams across marketing to plan for custom and dynamic content based on personas, user behavior and more
• Bring ad campaigns and brand partnerships to life through messaging guidance and recommended tie-ins in owned channels
• Develop a deep understanding of Zillow’s brand strategy, voice and tone, and audience segments
• Help categorize and maintain our large libraries of content assets, and prepare them for new uses