Edadvisory Marketing

Description:

VP, EdAdvisory Marketing will effectively serve as a "CMO" for EdAdvisory Services which includes EdAssist and College Coach lines of business. They will be responsible for formulating a marketing strategy to support short- and long-term business objectives, building a marketing organization to support the growing needs of the business, and annual market budget planning and overseeing all day-to-day marketing operations for EdAdvisory.

What you will do:

• Serve as a critical member of the Advisory leadership team to develop a long range business plan and strategy to drive meaningful topline growth (25%+ CAGR)

• Develop Comprehensive marketing strategy to include B2B, Engagement, Branding, PR, Product Marketing, and Pricing/Positioning for the EdAdvisory portfolio

• Determine and manage budget and team requirements to effectively execute against the marketing strategy

• Own and foster productive relationships with vendors and internal teams (BH marketing, enterprise) to determine build or partner options for execution

• Develop Marketing strategy to address B2B and Engagement Identify and plan differentiated and impactful marketing strategies/materials at the B2B and B2E levels

• Build, manage and coach a high-performing marketing team

• Develop comprehensive set of customer/market-facing data including voice of customer, competitive research and client research

• Work closely with the CS and CR to align sales and marketing strategies with a focus on retaining EdAdvisory clients