Description:
What You’ll Do
- Directly responsible for growing the number of users who join our program while keeping constant or improving our CAC/ROAS
- Lead, mentor and the user acquisition team
- Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
- Lead the team through various stages of marketing maturity through a mix of launching and cracking new products and markets as well as growing acquisition for our mature products and programs
What Will Help Make You Successful
- 10+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale.
- 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes.
- Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
- Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing.
- Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.
- Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
- Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.