Director Of Strategic Partnerships And Marketing

Description:

Job Summary: The Director of Strategic Partnerships and Marketing is a full-time position (40 hours per week) that oversees all aspects of our ally (donor/alliance) strategy and the overall marketing and communications efforts of the organization. This position directs ally and alliance acquisition and cultivation strategy, including all current and new ally touchpoints and experiences. The position leads marketing and communications efforts to identify new and existing markets and communication tools to support fundraising activities. The position directs the brand strategy to position Bright Hope as being different than other organizations that serve the poor. The position reports to the President, is part of the senior leadership team and works closely with an interdisciplinary team.

First, the ideal candidate demonstrates an active, growing relationship with Jesus; this being a critical component to the mission and the integrity of the Bright Hope team. The candidate will have a strong background in non-profit fundraising and development with experience in soliciting major gifts, and management of annual giving and capital campaigns. The person in this role will also have excellent working knowledge of non-profit marketing, branding, and communications including design and implementation of strategies. Superior networking and relationship building skills are essential, including the ability to close conversations with donors that result in positive outcomes. The ideal candidate will have 5+ years of non-profit fundraising experience (preferably with international fundraising knowledge) with a proven fundraising record, is highly motivated, takes initiative, is self-motivated, and works well with a team.

Job Responsibilities:

The requirements of this position include, but are not limited to, the following:

Maintains an active, personal relationship with Jesus Christ, and incorporates faith into daily work and interactions with staff and allies.
Partners with senior management to clarify and deliver the mission and vision of Bright Hope.
With the CEO, develops, implements, and monitors all fundraising activities with a focus on major gifts strategy and annual fund development.
Leads the Marketing (five) and Relationship Management (three) Teams, with Vision, directives, strategic planning and accountability.
Seeks to diversify funding sources through income of private and public grant opportunities.
Establishes and grows relationships with multiple resources including churches, businesses, foundations, and civic organizations that would have an interest in the Bright Hope mission.
Creates and delivers individual ally cultivation and growth strategy with a focus on deepening connections and building trust.
Oversee timely ally acknowledgement process through prepared reports, thank you letters, and other written materials.
Oversees and tracks ally records in Sales Force, Bright Hope’s preferred development software.
Leads 1 to 3 donor international trips per year to experience and interact with field programs.
Co-creates Mutual Transformation experiences, with the International Partnerships team, for donors to understand and engage with Bright Hope’s approach to poverty alleviation.
Designs, implements, evaluates, and directs marketing approaches to support ally growth, including defining, targeting, and measuring current and new market segments.
Directs Bright Hope’s brand strategy to ensure a consistent message internally and externally.
Oversees communication approaches to support ally growth.
Plans and directs the Bright Hope’s annual marketing and communications calendar.
Analyzes, measures, and monitors effectiveness of marketing/communication approaches (campaigns, products, appeals, etc.).
Oversees the development and delivery of diverse articles, press releases, direct mail, email campaigns, monthly appeals, radio broadcasts, website content (including videos), internet and/or other media to current and new allies to convey the mission and vision of Bright Hope.
Develops, manages, and ensures website content is up to date.
Recruits, manages, and develops full and part-time staff, contractors, and volunteer support as needed.
Identifies industry and competitive trends related to fundraising and marketing.
Collaborates with International Partnerships team to ensure giving priorities align with field program priorities.
Monitors income and expenditures against budgets and targets.
Provide concise and timing ally reports to the CEO and Bright Hope Board of Trustees as requested.

Knowledge, Skills, and Abilities:

Knowledge of fundraising strategies including ally acquisition, cultivation, and growth.
Knowledge of public and/or private grant writing.
Knowledge of non-profit, mission focused marketing communication and public relations with emphasis on international visibility.
Knowledge of Sale Force or other donor management software.
Skilled in networking and cultivation of allies.
Demonstrated skill in asking for and closing major gifts.
Skilled in donor development including annual campaign management.
Ability to manage multiple priorities well and pivot when needed.
Ability to learn new software or other programs as needed to support the role.
Exhibit adaptability and strong problem-solving skills.
Ability to self-motivate.
Ability to work well with a mission-focused team.
Ability to work well with limited direction.

Education and Experience:

Bachelor’s degree in related field, Masters degree preferred.
5+ years’ experience in fundraising, sales or marketing, and communications or related field.
Foundation and corporate experience preferred.
Proven experience in leading, managing, and developing others.
Proven record of raising $250,000+ annually through individual mid-level or major gifts.
Experience in internet marketing a plus.
Missions experience and/or experience in serving the abject poor a plus.