Description:
As a Director of Product Marketing, you’ll help everyday entrepreneurs grow their ideas online through our website design and marketing service products. You’ll develop a deep understanding of small business owner needs, evangelize opportunities for growth across multiple GoDaddy teams, partner closely with product management on roadmap creation, and align with the Go-To-Market teams to bring new products & features to market.
What you'll get to do...
- Customer Insights – Learn from customers to understand their challenges, aspirations, and needs through self-driven research or partnering with the research team
- Messaging and Product Positioning – Define product positioning, and differentiated messaging and validate through research and in-market testing
- Go-to-market context: Partner with marketing and channels to provide market, competitive, and customer data and context to inform key launches and product optimizations
- Pricing and packaging – Develop and shepherd pricing tenets and lineup strategy to meet customer needs and business objectives
- Cross-functional leadership - Build strong relationships with product, marketing, and operation leaders across GoDaddy to drive product launches and cross-functional initiatives
- Sales and service enablement – Partner with our internal teams in driving the creation of vital collateral, promotions, training, and tools to drive business growth
Your experience should include...
- 10+ years of Product Marketing experience
- Proven track record of developing effective, customer-backed product messaging, positioning, pricing, and packaging
- Outstanding analytical ability, with a track record of using “test & learn” to drive continuous improvement
- A passion for the customer, gaining customer insights through dedicated research both quantitative and qualitative
- Demonstrated ability to influence product strategy and go-to-marketing planning based on market research and customer insights
- Strong ability to collaborate with cross-functional partners to drive strategy in a fast-paced environment
- Excellent written, presentation, and verbal communication skills, including the ability to communicate sophisticated concepts clearly and simply