Description:
Reporting to the President & CEO, The Director of Communications will manage the development and execution of the organization’s communication plan in coordination with the President/CEO and the Director of Strategic Marketing. This role is responsible for overall internal and external communications and public relations efforts ensuring consistent themes, messaging and branding throughout all communications and outreach efforts. The Director of Communications reports to offices at Laurel Hill West in Bala Cynwyd, PA and is a member of Laurel Hill’s executive team.
Qualifications:
- Develops and implements the communications strategy and initiatives ensuring consistent themes, messaging, and branding throughout.
- Develops and manages communications budget.
- Develops the internal and external networks required for successful communications delivery.
- Collaborates with key stakeholders to manage a master communication calendar which includes advertising, marketing and public relations campaigns, publications, speaking events, programs and other projects.
- Acquires deep knowledge of products and services, customers and the deathcare industry.
- Assists the executive leadership team and key stakeholders as communications advisor, creating presentation materials such as PowerPoints and speeches for various audiences.
- Oversees the process for review and approval of communications materials.
- Explores opportunities to optimize communications and promotional activities across various channels and platforms.
- Manages the organization’s website content and social media program.
- Manages vendors needed to successfully carry out internal and external communication activities, including but not limited to graphics, photography, printing, public relations, advertising, web design, video, presentation skills, etc.
- Tracks, analyzes and reports on the performance of communications efforts.
- Collaborates with key stakeholders to develop and manage the crisis communication plan as well as training the organization on its requirements.
Essential Functions:
- Minimum of ten years’ professional experience and a proven track record of developing and implementing communications plans at both the strategic and tactical levels.
- Bachelor’s degree required.
- Must have exceptional verbal, written and digital skills along with editing and presentation communication skills, computer skills, (Microsoft Suite) and problem-solving capabilities.
- Successful candidates will have the skills to work collaboratively with all stakeholders including staff, board members, volunteers, donors and community leaders and constituent groups.
- The ideal candidate will also have several years of leadership experience.
- Examples of written work are required.