Description:
The Director of Admissions & Marketing is responsible for managing recruitment, admissions, enrollment and related marketing efforts in a manner that is responsive to the school’s mission, policies, and enrollment objectives. The Director reports to the Principal.
Position Description:
Admissions
- Design and implement a comprehensive strategic plan of admissions of new students to the school.
- Direct the admissions process from point of inquiry through enrollment.
- Present the school to prospective students and parents, including systematic and efficient handling of applications and communication with candidates and their parents; tours of the institution.
- Develop with the Principal and School Board Treasurer the admissions budget and appropriate admissions and marketing materials, ads, mailings, web pages and publications that interpret the school to prospective students.
- Initiate and create activities intended to interest parents and potential supporters in sending students to the school.
- Promote good relationships and create networking opportunities and support for representatives with outside institutions or groups that can be helpful in attracting new students.
- Plan and organize annual open house events (4 per year on school days). Includes promotion of events and on-site volunteers.
- Evaluate yearly and redesign where appropriate all aspects of the admissions program with the goal of maintaining a capacity enrollment of qualified students and a wait-list of qualified applicants.
- Keep relevant statistics on all aspects of the admission and re-enrollment program and prepare monthly reports.
- Represent KAS at various community events to promote the school.
- Participate as a member of the Tuition Assistance Committee.
- Support the School and its leadership; serve on the Leadership Team.
Marketing
- Work with the KAS board marketing committee to develop a yearly marketing plan for the school to promote the school internally and externally.
- Oversee social media posting (Instagram, Facebook, Twitter, Next Door).
- Work with our administrator to complete the yearly print advertising campaign.
- Coordinate Every Day DIrect Mail (EDDM) fall and spring mailing.
- Coordinate print materials for the school (yard signs, admissions materials, letterhead, envelopes, and other needed materials).
- Order KAS promotional materials, i.e. car magnets, t-shirts, etc.
- Update content on KAS website, as needed.
Requirements:
- Bachelor’s Degree
- An excitement of all things Kentucky Avenue School!
- Excellent written and verbal communication skills over multiple platforms
- PA Act 151, Act 34 and Criminal History Record Clearances