Director

Description:

The director, Global Channel Development Digital Consumer Experience Strategy role will be responsible for defining the strategic approach to delivering a seamless and best-in-class digital experience for Starbucks Channel Development globally. Additionally, this role will adapt and flex incremental initiatives based on business needs and objectives. This is a unique opportunity to collaborate with teams across all Starbucks regions, cross-functional teams, and multiple Channel Development partnership organizations, including some of the largest CPG companies in the world.

As a director, Global Channel Development Digital Consumer Experience Strategy, you will:

Lead Strategy
 

• Understand the current internal and external landscape on how Digital Consumer Experience is coming to life
• Create a global DCE strategy and playbook across CPG that is synced with our Retail organization
• Develop roadmap and potential test-and-learns with KPIs
• Interface with Nestle Strategic Business Unit and Ready-to-Drink partnerships through partnership leads to bring strategy to life
   

Drive Regional Collaboration
 

• Guide regions in execution
• Lead knowledge sharing of regional learnings
• Share periodic updates and common DCE activities
   

Unlock Enablers
 

• Establish global data parameters
• Develop global communication guidelines for regions
   

Stakeholder Engagement & Co-Creation
 

• Global Channel Development Region Teams
• Global and in-region Digital Consumer Experience Teams
• Loyalty
• Data Governance
• Starbucks Technology
• Nestle Strategic Business Unit & Potential Ready-to-Drink partnerships