Director

Description:

The Director of Trade Marketing for US Consumer Beauty will be responsible for coordinating and facilitating the interactions between sales and marketing teams, to ensure sales and customer feedback are properly addressed in initiative planning. This position will develop and implement trade marketing efforts designed to support and enhance the brand positioning, drive revenue growth, customer awareness, customer acquisition, and help manage product positioning, brand identity, messaging,promotions and campaigns across brands.

In this role you will be responsible for (but not limited to):

Managing day-to-day activities and development plans of 5+ team members
Ensuring proper execution of 4Ps across retailers
Development of winning local customer/brand plans
Drive the strategy between local brand marketing and customer development teams
Develops and approves local trade marketing plans to ensure they are in line with the brand strategy and objectives as defined by the Local Marketing Team in terms of:
Initiative prioritization
Pricing
Customer A&CP support + allocation between customers and initiatives
Promotional strategy
Provides feedback to Marketing for the development of local/ regional initiatives and monitor their progress
Responsible for the development of all initiative plans to ensure that they meet the market needs (ie – commercial readiness)