Description:
Responsibilities
- Use, train, and evangelize best-in-class tools and capabilities to support data and insight needs across the agency
- Lead monthly reporting and measurement activities for a variety of existing clients
- Consistently assist in new business data analysis projects to support growth
- Collaborate with clients to understand analytics needs, develop plans to address those needs, and analyze and interpret data to provide insights
- Serve both short-term, quick-insights requests as well as longer-term, deeply analytical research needs for constant innovation
- Train and guide non-analytics staff as a part of a larger data literacy program
Education, Training, And Professional Experience
- Bachelor's degree in marketing, public relations or an analytics related field a must
- 8+ years of experience in analytics, reporting or measurement projects in an agency setting required, ideally with experience in the earned media, influencer, and social media data analysis
- Proficiency in Microsoft Excel with the ability to use complex formulas
- Social listening skills – experience with TalkWalker preferred
- Strong verbal and written communication, organizational, time management and critical thinking skills
- Experience with PowerPoint, with the ability to present findings in a visually appealing and informative format
- Ability to collaborate and work well with others