Description:
The Client Marketing role is responsible for development and execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to execute multi-faceted campaigns that deliver high-quality leads to the sales organization. This job supervises a team of professional level employees and sets goals and objectives for team members to ensure the achievement of department results.
Key Responsibilities and Duties
- Leads strategy development and delivery of Go-To-Market plans for client segments and executes deliverables against plan.
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Owns journey mapping for their respective audience segmentation – including catalogue, prioritization, planning and execution, including the strategic objectives & goals, priorities, stakeholders, target audience (segments), channels, products and processes, and creates the project plan for the journey.
- Manages campaign planning, development and execution in partnership with Sales and functional marketing team members.
- Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals.
- Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
- Manages team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development.
Educational Requirements
- University (Degree) Preferred
Qualifications:
- Exceptional communicator with impeccable executive presence
- Demonstrated track record of developing and executing a complex strategy
- In-depth knowledge of the retirement business and products preferred
- Familiarity with and/or a passion for the advancement of the HBCU and other underserved communities (established relationships in this arena is a positive)
- Ability to gain buy-in, influence and drive outcomes
- Ability to navigate through and thrive in change
- Build trust, credibility and strong relationships with internal/external customers and team members
- Excellent interpersonal, oral, and written communication skills
- Able to work effectively in a fast paced, cross-functional, changing environment
- Organic curiosity is desired