Description:
Job Duties and Accountabilities
- Play a critical role in developing holistic social-first marketing plans to grow the Lancôme brand and an engaged Lancôme social community
- Develop and execute powerful A&I and social and community management programs to launch new products and support core pillars and brand key moments in a disruptive and locally relevant way to recruit new consumers and maintain loyalists
- Be the team’s quarter back of creativity – leverage tools, data, social platforms and internal resources to help the team ideate around trends and move at the speed of culture to develop a social-first A&I and social content strategy that will break through the clutter and drive engagement and brand love. Creative skills and out-of-the-box thinking a must
- Optimize earned strategy around eventing, experiences and mailers to propel the US A&I Share of Influence results to be a top beauty brand in Reach, Video Views, Impressions and Engagement
- In partnership with the Media team, leverage the best A&I and social content in paid media to maximize reach and engagements
- In partnership with the brand’s D2C and eRetail teams, develop the right programs, activations and contents to boost traffic and conversion to Lancome-use.com and our retailer’s websites
- Ability to work cross-functionally a matrixed environment is a must - Brand Engagement, Media, Marketing, Retail/Sales, CDMO, Global Marketing (DMI)
- Align strategies with the brand's global team to guarantee the consistency of the US plan vs the global brand vision while enabling the global team to understand our local specific needs
- Ability to manage and grow team talents, plus manage multiple agencies, vendors and work with business partners on new innovations as well as best practices
- Financially savvy – must be able to manage budgets and demonstrate strong financial acumen
- Data-obsessed – Strong analytic skills is a must